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Journalists, like most professionals, have targets to meet; usually relating to the number of stories they do per day/week.
Giving them strong stories is the
best way to get them on your side. Building a relationship also means
that when they do a story related to your business, they are likely to
remember you and phone you for a quote on the issue at hand.
Written by two former journalists,
How To Get Quoted In The Media will help you to build a mutually
beneficial relationship with the benefit, where you become a trusted
source in your industry. This means that you will not only be able to
publish your current story in the media of your choice, but also build a foundation to make future story
pitches an easier sell.
As
for the price, imagine that you had hired a PR consultant to help you
to publicise your company, product or services. We both know that the
hourly rate would be very steep. By comparison, How To Get Quoted In The
Media is is a give-away at $1.99.
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With the exception of entries specifically credited to individual authors, the content on this blog is copyrighted by Damaria Senne and may not be reprinted without permission.
