For me, the basics of my business is writing, rewriting and editing. And that's what I'm doing today. I'm running behind on a writing project and I really need to step up a little bit.
Part of it is that I've wasted a lot of time second-guessing myself; wondering if the facts I chose to highlight in the copy are the ones that showcase the organisation as its best, writing and rewriting and then starting from the beginning again. And yes, client provided guidance, so it should be clear. But sometimes the writing process gets muddy.
Grrrrrrr! I do this to myself sometimes. You'd think I'd learn to manage this trait in myself better, and actually be proactive about that. But I almost always fall into the same trap. And when you write for clients, you actually don't have the luxury of second-guessing yourself like that.
In other news, if you have a minute, please take the poll on the Shukumisa web site called "What would you do if you saw someone being lured into a potentially violent situation?"
Also please leave a comment.