- It has unique information that’s in demand, but that cannot be found anywhere else
- It solves a problem that many people have
- The story is compelling and/or entertaining
- The author is a celebrity
- The book is already selling and people start telling others about the book."
Wednesday, September 21, 2011
Why Books Sell
By Pamela Moeng
Read an interesting article the other day about marketing your book in The Book Designer newsletter. I particularly liked the section below and all credit to The Book Designer for the quote:
"Why Books Sell : There is no replacement for a good book...we can point to a few clear reasons why some books sell better than others:
I don't know about you but I am no celebrity, which means I best write books that fit one of the other criteria for selling well. Of course, every writer believes or wants to believe that her writing is compelling and entertaining - if they didn't, why write?
I find putting the WIP away for a while to sulk from lack of attention helps me see its weaknesses. Until I see them, I can't make them stronger. Even if a work has been sent out into the world to find a home, re-reading it months after completing it reveals the weaknesses and gaps - not to mention the typos - that were missed by me, and the first reader (usually a friend who writes/edits too).
This is not to say a work is never finished - every dog has its day and every manuscript should be typeset and printed sooner rather than later. But if anything humbles an arrogant writer, it's re-reading that "perfect" novel and finding the mistakes you've missed in your self editing.
I've gone a bit crazy lately subscribing to lots of writer forums and newsletters and I've found a wealth of information and support on them. Check out The Book Designer - he has more useful tips.