Today I was chatting to a friend of mine who's a PR manager for a multinational IT conglomerate, and we were brainstorming about how he could use Twitter more effectively in his business.
We were also talking about mutual acquaintances who are also on Twitter, and the conversations that they are having etc. And it struck me that I'm not listening to many of these conversations. I'm not even following many people on Twitter. And I'm not saying a lot either.
In fact, I'm among the majority of people who register on Twitter and then hardly ever use it.
Lest I be misunderstood, let me clarify that I believe that Twitter is a great social networking tool for the individual, business and to campaign for social change. It works real well for me in the client campaigns, where I have a specific message that I wish to convey and Twitter is linked to the blog and other social media.
I also agree with Deboah Ng that writers should embrace social media as job search tools and have used Facebook and LinkedIn quite effectively. But somehow, when it comes to Damaria Senne being on Twitter, I'm not so effective. Here are the issues I grapple with:
1. Do I have something interesting to say: While I think my life and the projects that I'm involved with are interesting, I'm not quite sure that other people want to know. And what if, God forbid, my tweets go way beyond "not interesting" to "seriously boring?"
2. Microblogging is more intenstive - I like communicating through a blog because I can take time to decide what I want to say, then say it. It's still a conversation, but it is more structured, and I can come back at my leisure. Tweeting is more immediate, requires a quicker response and engagement. And as in real life, sometimes I'm left tongue-tied.
3. My time is limited - Sometimes I look at the Twitter conversations going on and I wonder where the people get the time. It's all I can do to balance my time to write, be a parent, renovate my property, be partner, parent, sister, friend, new aunt... and still have time for myself. And I do realise that we all get the same 24 hours in a day, I have to make time for things that are important.
I welcome suggestions on how I can use Twitter more effectively.