One of the challenges I face when talking to my clients about the value of online communication versus broadcasting, is the issue of reach. How many South Africans can they potentially reach online? Is having web presence good value for money, or something that they should do because gurus tell them they should, and maybe years down the line they're going to start getting the benefit?
Indra de lanerolle has written a very interesting article, looking at Why Broadband Threatens Mass Media.
Read it, and tell me what you think.