How to get quoted in the media has brought us our first client. The organsation was involved in a big fundraising event and had trouble getting media coverage for it. Christelle and I are placing a feature article with a national newspaper (editor already agreed when I queried and piece was completed last night) and a short news story, which is also going into a national daily newspaper. Now to negotiate for a longer-term contract, as we have proven our professional expertise.
And yes, the plan was to make money through book sales, but we're also aware that that kind of "how to" book can also be used as a calling card to attract clients. Christelle will take on the communication consulting clients, while my focus is purely on writing stuff editors want to publish for our clients, weaning them from the press releases most journos read through quickly and delete.
Lots of work to do today, so I'm going to keep my head down and just wade through the work, do as much as I can.