Buy How To Get Quoted In The Media

Businesses in general, small and medium enterprises and non-profit organisations in particular, often face the challenge of getting their organisation, cause or product profiled in the media without paying for expensive advertorial or advertisement space.

While buying space will guarantee you a platform to get your message across the way you want to, editorial space in news articles/reports is generally more credible and has more impact. How To Get Quoted In The Media will show you what to do to initiate and improve your media relationships and increase your media coverage.

 The Table Of Contents

 Section A:  Getting the Journalist’s Attention 

 Chapter 1: Know the media most likely to cover your story
 Chapter 2: Connect with individual journalists
 Chapter 3: Have a clear message
 Chapter 4: Man bites dog
 Chapter 5: Get to the point
 Chapter 6: Link your story to recent news developments
 Chapter 7: Writing your press release
 Chapter8: Strategies to expand your media coverage
 Chapter 9:  Respect and plan around deadlines

 Section B: Media Interview Tips

 Chapter 10: Tips for your media interview
 Chapter 11: Special tips for TV interviews
 Chapter 12: Special tips for radio interviews
 Chapter 13: Why email interviews are your friend

 Section C: The Morning After
 Chapter 14: Working with a media monitoring service

Why You Should Buy The Ebook

Written by two former journalists, How To Get Quoted In The Media will help you to build a mutually beneficial relationship with the benefit, where you become a trusted source in your industry. This means that you will not only be able to publish your current story but build a foundation to make future story pitches an easier sell.

Journalists, like most professionals, have targets to meet; usually relating to the number of stories they do per day/week. 

Giving them strong stories is the best way to get them on your side. Building a relationship also means that when they do a story related to your business, they are likely to remember you and phone you for a quote on the issue at hand. 

 As for the price, imagine that you had hired a PR consultant to help you to publicise your company, product or services. We both know that the hourly rate would be very steep. By comparison, How To Get Quoted In The Media is is a give-away at $1.99. 

Buy The Book